Quantifying the value of tech companies' 'trusted actions' | Data points | Deloitte Insights

Trust has been shown to affect customers' loyalty and likelihood to purchase--and even their willingness to pay a premium for that purchase. In fact, trusted brands have been found to outperform low-trusted competitors by up to four times more market value. However, while customers might reward brands for taking specific trusted actions, they can also punish those that do not.

To determine how each "trusted action" a brand takes can affect customers' perceptions of the brand, we conducted an analysis of the US technology industry, which reportedly has moved from first place among the most trusted sectors in the United States in 2020 to ninth in 2021. Research and analysis by the Deloitte Center for Integrated Research and the Deloitte Center for Machine Intelligence and Data Science.

Read the full report: www2.deloitte.com/us/en/insights/industry/technolo…

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