Watches and Wonders is out the way, so microbrands decided to step in and fill the void. This week, Studio Underdog, Furlan Marri, and Christopher Ward all dropped their biggest releases in a while, each making a strong case for where the future of watchmaking might actually be headed. Today I take a look at the 3 ways these growing brands are beating the big Swiss watch brands!
I take a look at:
Studio Underdog’s cheeky new colourways - Avocado + Guacamole, anyone?
Why Furlan Marri’s transparency is a breath of fresh air for the industry.
The bold Christopher Ward C12 Loco—an in-house movement, haute horology vibes, and a price tag that might rattle the Swiss giants!
And three big reasons why these launches matter more than you think.
This isn’t just about colourful dials. It’s about a new way of doing watches—marketing, transparency, pricing, and all.
Welcome back to Doug’s Watches, the thinking watch channel.
Chapters
0:00 Intro
0:39 Studio Underdog: Colour & Comedy
02:17 Furlan Marri: Transparency Done Right
04:04 Christopher Ward: High-End on a Budget
05:40 Why This Week Mattered
#watch #watches #microbrand #studiounderdog #christopherward #furlanmarri #watchcollection #watchcollector #swisswatch #luxurywatch #luxurywatches
Doug's Watches
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